A Revolutionary Approach Essay Example for Free

A Revolutionary Approach Essay I believe that the pressures of work can strip the energies off anyone. Without the right motivation, anyone can be a victim of this scenario. For me, happiness is an important ingredient to make work worthwhile. Joy at work, according to Bakke (2005) begins with individual initiative and individual control. It is my great understanding that my happiness at work depends solely with my attitude. Like success, joy at work may only be achieved if I allow it to happen. I can be successful if I allow myself to be. In like manner, if I choose to be unhappy and unsuccessful, I can do things to make my life that way too. Oftentimes, we find ourselves looking for reasons to stay in a company where we work. When the excitement wears off, we start weighing our other options. Some of us may opt to try our luck somewhere. Some may even shift careers with the hope that their new chosen field will turn them into happier persons. Bakke (2005) illustrates at least 10 aspects in the workplace that will bring joy at work. First on hs list is that: When given the opportunity to use our ability to reason, make decisions, and take responsibility for our actions, we experience joy at work. This tells us that in order to achieve joy at work, we should learn to communicate our feelings to our superiors to be able to inform them of certain situations in the workplace. As responsible workers, we should also learn to make our own decisions. This will show how efficient we are and how ell we can perform the duties and responsibles assigned to us. Bakke’s Joy at Work listed that, The purpose of business is not to maximize profits for shareholders but to steward our resources to serve the world in an economically sustainable way. Putting it the other way, we should understand that what we’re doing at the moment as career persons may translate to the world in general. As workers, we are contributing to the world’s economy. Without our efforts, we may not be able to achieve economic supremacy. Thirdly, we should attempt to create the most fun workplace in the history of the world (Chapter 3). No effort should be looked upon as too small or too little. Every task when pooled together contributes to the bigger share. We can make our workplace a joyful spot for everyone by the amount of happiness we contribute. The other way to achieve joy at work is to eliminate management, organization charts, job descriptions and hourly wages. All employees must be treated with importance. Job descriptions, hourly wages and the rest will only make them compete with each other. Another important aspect of joy at work is, fairness means treating everybody differently. Each of us is unique and each of us is born with his own talent. Thus managers must see to it that their employees are treated that way they should be. The other details listed by Bakke (2005) are: Principles and values must guide all decision; put other stakeholders (shareholders, customers, suppliers, etc. ) equal to or above yourself; everyone must get advice before making a decision. If you don’t seek advice, â€Å"you’re fired; and finally, a â€Å"good† decision should make all the stakeholders unhappy because no individual or group got all they wanted; and lead with passion, humility, and love. Being happy at work boils down to one thing. I believe that everything else depends on the person. As I mentioned above, our happiness depends on us as individual persons. We can choose to either be happy or sad in the workplace. As a member of a certain company, we should learn to appreciate what we have and be happy with what we have. Work Cited: Bake, Dennis W. Joy at Work: A Revolutionary Approach to Fun on the Job. PVG. January 2005

Development Of Tourism In Sri Lanka Tourism Essay

Development Of Tourism In Sri Lanka Tourism Essay 1. Sri Lanka is a gorgeous tropical paradise island in the  Indian Ocean located close to India, having a diversity of attractions ranging from historical to archeological and natural. Strategic importance gave the exposure to this island nation to establish links between West and East from ancient times due to its array of natural attractions ranging from archeological, historical, long heritage embraced with its rich traditional culture, literature, history and none other than its people whom best known for their friendliness and hospitality has prompted many to visit this beautiful island. 2. Thirty years of separatist war by the world most ruthless terror outfit, the Liberation Tigers of Tamil Eelam (LTTE), had devastated especially the Northern and Eastern areas of our country. It had not created much conducive environment for any business including tourism in Sri Lanka. Three decades of war which destructed all most all strata of our society and there were significant destruction for the property and assets in Northern and Eastern areas. Overall infrastructure facilities are very weak in these areas therefore so many core related issues had emerged from this situation. 3. Having preconceived ideas in their minds still most of the people in this part of our country think that they are segregated or discriminated by the Sinhalese majority in the country and they are not treated equally. To outset this mentality and re-build our nation from this post conflict scenario specially the areas in north and east it has identified that development of tourism industry can play a vital role. Having understanding the importancy, government took the initiative to develop infrastructure with the objective of improve the connectivity with north and the east and taken as a whole to reconnect or re-establish link between the south. If you consider these two main areas there are lot of spots readily available to promote tourism and with regard to special consideration given to post conflict scenario new strategy has developed to identify and development of the tourist potential in the North and East. Definitely, this can be use to strengthen the peace and stability an d to win the hearts and minds of the people who had suffered immensely due to the gory of war. AIM 4. The aim of this paper is to emphasis the development of tourism in North and East and how its going to contribute towards achieving sustainable peace. BACKGROUND 5. Known by one or other of its many names like Lanka, Serendib, Taprobane, Zellan, Cellao, Ceylon and most famous as The pearl of Indian Ocean are a few. Sri Lanka was famous for gems, pearls, ivory, spices, irrigation and agricultural systems, boat manufacturing and for tea in ancient time period. Apart from these it was none to other nations if you consider about its sunny and hot beaches, natural rain forests, wild life, water falls, cool misty mountains, various terrain features, archeological sites, flora and many, you name it you can see them all in this paradise island and because of its uniqueness United Nations Educational, Scientific and Cultural Organization (UNESCO) under their world heritage convention has included eight areas including six cultural and two natural areas of those values under world heritage sites which has further amplified the significance of our beautiful island. 6. The areas belong to both north and east have a long-standing history with regard to both ancient and tourism. Cultural heritage of both the districts goes way back to ancient times and it reminds continuous flow of tourists from various parts of the world and it clearly signifies that these areas were continuous attractions of the tourists. Apart from all, these areas were mainly popular for its natural attractions, socio-cultural attractions and man made attractions. 7. Both these areas are very much popular for its long stretches of smooth sandy beaches with warm bluish water. The Nilaveli is considered as one of the best beaches and Arugam bay was recognized as Worlds 13 best surfing loc due to its tropical wave and both the areas covers two third of the coastal line of the country. Eastern coast is recognized as best for the ocean based recreational activities. In addition, all these areas are famous for underwater diving, swimming, whale watching and sailing were some of the attractions for both foreign and domestic tourists in the past mainly before the intensifying of the war. 8. If you take the other attractions you can find some rich cultural heritage sites which give clear evidence about the greatness of our ancestors those who lived in those areas. It is not confined to one religion or community in general there are so many sites related to Buddhism, Hinduism and Christianity, all these were best tourists attractions before the war. 9. There are several wild life sanctuaries, aviaries, natural reserves and forest areas especially in the eastern area which added natural attractions and eco based tourism to the nation. 10. Since, these areas were home for multi ethnic communities specially the eastern part it gave a valuable contribution for tourism through cultural diversification. All three major communities Sinhala, Tamil and Muslims were living in harmony in these areas before the war escalated. 11. There were certain steps and actions were taken by the government for the development and promotion of tourism in these areas. Some of them are as fol. a. First Tourism Master Plan (1967-1976). ` b. Second Tourism Master Plan (1992-2001). c. Trincomalee Ocean City Development Plan. d. Strategic Tourism Development Plan for North and East. 12. However, none of above plans were seems to have placed sufficient emphasis on the need to improve tourism due to many reasons and most influential reason was the prolonged war situation prevailed in those areas. POTENTIAL OF EXPANSION OF TOURISM INDUSTRY TO WAR AFFECTED ZONES 13. Sri Lankan government with the intention of developing tourism industry in the North and East had launched certain development projects to achieve its vision to transform tourism industry in the country as the largest foreign exchange earner benefiting the stakeholders of tourism and the people of Sri Lanka. World bank offered its fullest support in this regard and certain areas were totally unreachable due to the war which was there for the last three decades. Therefore, certain performance targets were revised after the eradication of the terrorism problem and subsequent restoration of peace and order in the country. 14. To promote the entire country as a tourist destination based on the overall objective emphasis was given to the development of industry especially in North and East merely not only to gain foreign exchange but also to uplift the condition of the people and also to achieve sustainable peace in the country. Following areas were identified as major development areas in these to provinces. a. Northern province. It has an area of 8,884 square kilometers and demarcated by North central and North western provinces from its south boundary, Gulf of Mannar and Palk bay from its west, Palk straight to the northern tip and Bay of Bengal to its east. There are few administrative divisions in the province, which are Jaffna, Mannar, Kilinochchi, Vavuniya and Mullaittivu. All the areas were badly affected by the three decades of war. Most significant factor in this province is that there are certain islands belongs to this province, those are Mandathivu, Kayts, Punguduthivu, Nainathivu, Karaithivu, Analathivu, Chirathivu, Eluvaithivu, Iranathivu, Nedunthivu, Palaithivu and Kachchathivu. Most of these islands are covered with some sandy beaches. Area is also known for its traditional ancient history, which was enriched, by solid socio and economic culture. Generally, it has a tropical hot climate and estimated population was 1.3 million in year 2007. Important places those are in r elation with tourism as fols. (1) Nagadeepa Temple. (2) Nallur Kandaswamy Hindu Kovil. (3) Jaffna Fort. (4) Jaffna Library. (5) The Sangilian Palace. (6) The Manthri Walauwa. (7) Mawadipuram Kovil. (8) Ponnalai Pond. (9) Dambakolapatuna Temple. (10) Madagal Beach. (11) Cashurina Beach. (12) Delft Island. (13) Kotakadu Beach. (14) Chankanai Church. (15) Kadurugoda (Kantharidai) Buddhist Temple. (16) Bottomless Well at Puththur. (17) Point Pedro Beach and Light House. (18) Vallipuram Kovil. (19) Naguleshwaren Sivam Kovil. (20) Kudiramalai Point. (21) Madhu Shrine in Mannar. (22) Iranamadu Tank. (23) Elephant pass. (24) Vattapalai Hindu Temple in Mullaittivu. (25) Areas related to War Terrorism. b. Eastern Province. With a total gross land area of 9,996 sq km Eastern province is the largest province in the country with fourth lowest population density of 162 persons per sq km. It comprises of three districts namely Trincomalee, Batticaloa and Ampara. All these three districts have some superb bluish beeches and with some added attractions such as whale watching and diving. Ampara, Arugam Bay is famous for its tropical waves which are ideal for surfing. In addition, there are few wild life and bird parks. Main tourists attraction places are as fols. (1) In Trincomalee District. (a) Bay Area in the Outer Harbour consists of: i. Marble Bay. ii. Sweet Bay. iii. Deadman,s Cove. 1v. Clappenburg Bay. (b) Nilaveli/Kuchchaveli/Uppuveli Areas. (c) Coastal Belt from Kuchchaveli to Kokilai Lagoon. (d) Coastal Belt from Kuchchaveli to Sinnakaratchi Area. (e) Pigeon Island conserve as a national park. (f) Kokilai lagoon designated as a bird sanctuary. (g) Thennamaravadi bird sanctuary. (h) Whale and Dolphin watching area outer harbour. (2) In Batticaloa District. (a) The Dutch Fort. (b) Pasikudha Beach/ Kaluwankerny Beach/Kallady Beach/Kayankerni Beach/Mankerni Beach. (c) Kalkudha Bay. (d) Sathrukodan reputed for its bird species and crocodiles. (e) Vakarai Sand Spit, Uppar Lagoon, Panchchankerni and Veranativu famous for its ecological habits. (f) Palameenmadu famous for its attractive landscape. (3) In Ampara District. (a) Arugam Bay. (b) Pottuvil Lagoon. (c) Kalmunai Beach/Komari Beach/Peanut farm Beach. (d) Kumana National Park. (e) Lahugala/Kitulana National Park. (f) Muhudu Maha Viharaya. 15. Identification of the cultural value in the area is an important aspect of tourism, in this relation there are few important areas that we have to consider. The Veddha community still lives in these areas retaining their traditional life style, the wide cultural diversity due to variety of ethnic groups and religions and also the presence of smaller ethnic groups indigenous to the province, such as Malays, Gypsies and Burghers especially in the eastern province. The Ramayana trial linked to the epic Ramayana, there are over 50 sites have been identified in Sri Lanka and six of these in the eastern province. Pada Yathra, an ancient pilgrim tradition is associated with the eastern province via Ampara and Kumana forests areas to Katharagama holy land to worship Lord Murugan. Religious worships were mentioned above and Marine tourism too ads some supplementary value to entire industry. SITUATION ANALYSIS 16. Having considered about the areas which we could expand in order to develop tourism industry in the country it was clearly evident that the areas related to North and East could provide and give a vital contribution in this regard. It is therefore paramount of importance to conduct a situation analysis where we can further get an insight in order to address the matter in an apposite manner. Here we conduct the process under SWOT (Strength, Weaknesses, Opportunities and Threats) analysis method and consideration of other factors in order to ascertain further components, which are going to affect to achieve our objectives. Following are the findings from the SWOT analysis in respect of the subject matter. a. Northern province will mainly consist of following factors. (1) Strengths. (a) Return of peace and normalcy. (b) Very fine beaches with safe swimming conditions. (c) Cultural experiences. (d) Archeological and historical sites. (e) Religious interest sites. (f) Domestic aviation related areas. (g) Areas related to war tourism. (2) Weaknesses. (a) Inadequate of accommodation/basic facilities. (b) Absence of skilled workers in this field. (c) Religious myths/cast system. (e) Distance from capital. (f) Lack of knowledge about the industry. (3) Opportunities. (a) Better accessibility by roads in near future. (b) Increase interest with regard to field especially after the war. (c) Jobs availability in the trade. (d) Mixture of varieties with regard to interests of the tourists. (e) Fresh beaches/natural sites. (f) Investment which will bring fruitful dividends. (4) Threats. (a) Integration with the local community is low. (b) Sympathetic/ideological differences prevailing against LTTE. (c) Lack of interest of the people to contribute. (d) Financial condition/poverty level. b. Eastern province will mainly consist of following factors (1) Strengths. (a) Return of peace and normalcy. (b) Very fine beaches with safe swimming conditions. (c) Unique seasonality and favorable whether throughout the year. (d) Archeological and historical sites. (e) Religious interest sites/ Cultural experiences. (f) Wild life/bird watching/proximity to national parks. (g) Water sports. (2) Weaknesses. (a) Inadequate of accommodation/basic facilities. (b) Absence of skilled workers in this field. (c) Neglected and poor infrastructure conditions. (e) Local environment problems. (f) Lack of knowledge about the industry. (3) Opportunities. (a) Better accessibility by roads in near future. (b) Increase interest with regard to field especially after the war. (c) Jobs availability in the trade. (d) Mixture of varieties with regard to interests of the tourists. (e) Unique coastal line stretching more than 200 kilometers. (f) Prime Asian holiday destination in summer months. (g) Domestic airport facilities. (4) Threats. (a) Integration with the local community is low. (b) Sympathetic/ideological differences prevailing against LTTE. (c) Lack of interest of the people to contribute. (d) Financial condition/poverty level. (e) Ribbon development occurring along the coastline due to non adherence to the land use planning control. 17. Carefully examination of the outcome of the situational analysis will gives an overall representation of the intention to achieve the objective that is the most precious sustainable peace for our country. There are certain important areas, which have to be address by the government and private sector has to play a vital role of achieving the common objective. As far as the government is concerned, it is therefore necessary to develop infrastructure facilities such as access roads, electricity, water for drinking and other purposes, sewage deposal and waste disposal at the initial stage and private sector could contribute specially with regard to achieve financial stability and development of human resource factor with the aim of facilitating the final outcome. 18. Presently government has launched certain development projects targeting the entire development of these provinces, which were badly affected by the war, and it is important to note that there was no significant development projects were conducted at both these provinces for the last three decades due the escalation of war. 20. Under the Uthuru wasanthaya project which targeted rapid development of Northern province and Eastern revival project which targeted development in the Eastern province, including tourism industry has launched certain mega development projects in order to develop once war tone areas has reached certain impressive standards and this was commended by the International community too. Last year Sri Lanka was among the best tourist attractions/destination in the world and it has recorded 654,477 tourist arrivals, which was the highest number ever recorded during the past ten years. 21. Apart from the development of infrastructure facilities there are some other challenges have to be consider which gives a direct impact to the stability of the peace. Those are resettling of Internally Displaced Persons (IDP), Humanitarian de-mining and Re-integration of ex-LTTE combatants to the society. 22. Careful analysis of the factors, which could use to address the issues with regard to IDPs and ex-combatants in the context of the study, can achieve astonishing results. Development of tourism therefore will come in handy because there are so many avenues are open for us to address some key issues relating for these provinces and thereby reaching towards the outcome. SUMMARY 23. Sri Lanka with its strategic location, diversity of attractions with its rich traditional culture, literature, history and none other than its people whom best known for their friendliness and hospitality has prompted many to visit this beautiful island. 24. Thirty years of separatist war by the world most ruthless terror outfit, the Liberation Tigers of Tamil Eelam (LTTE) had devastated especially the Northern and Eastern areas of our country. It had not created much conducive environment for any business including tourism in Sri Lanka. Three decades of war which destructed all most all strata of our society and there were significant destruction for the property and assets in Northern and Eastern areas. Overall infrastructure facilities are very weak in these areas therefore so many core related issues had emerged from this situation. People in the North and East lost their trust towards the majority Sinhalese people and this was further aggravated with the escalation of the war. 25. The areas belong to both north and east have a long-standing history with regard to both ancient and tourism. Cultural heritage of both the provinces goes way back to ancient times and it reminds continuous flow of tourists from various parts of the world and it clearly signifies that these areas were continuous attractions of the tourists. Apart from all, these areas were mainly popular for its natural attractions, socio-cultural attractions and man made attractions. 26. There were certain steps taken by the successive governments and authorities to develop tourism industry in these provinces were failed due to the in-completeness and war situation prevailed in the country. With the dawn of peace to our nation the importancy of developing of the tourism industry in these two provinces were again taken into consideration in order to address certain issues in these provinces. Mainly to uplift the life style of the people and by developing tourism industry will automatically facilitate the development of the area specially in the fields of infrastructure development, telecommunications, technology, trade and finance. Last year Sri Lanka was among the best tourist attractions/destination in the world and it has recorded 654,477 tourist arrivals, which was the highest number ever recorded during the past ten years. 28. Sri Lankan government with the intention of developing tourism industry in the North and East had launched certain development projects to achieve its vision to transform tourism industry in the country as the largest foreign exchange earner benefiting the stakeholders of tourism and the people of Sri Lanka. The Sri Lankan Tourism Development Authority and the Hotel school proposed skill-training project in order to uplift the skill level would play a vital role with regard to training aspect. On going mega development projects launched under the ministries of Nation building, Economic development and central bank will gives an added advantage for the fulfillment of the vision. 29. Potential expansion of the industry in these areas were assessed and there were so many spots which we could develop as tourist destinations were identified. With the situational analysis, it was further elaborated what we have to do exactly and what areas should be given the consideration. 30. Apart from the development of infrastructure facilities there are some other challenges have to be consider which gives a direct impact to the stability of the peace. Those are resettling of Internally Displaced Persons (IDP), Humanitarian de-mining and Re-integration of ex-LTTE combatants to the society. Careful analysis of the factors, which could use to address the issues with regard to IDPs and ex-combatants in the context of the study, can achieve astonishing results. Development of tourism therefore will come in handy because there are so many avenues are open for us to address some key issues relating for these provinces and thereby reaching towards the outcome. RECOMENDATIONS 31. Having considered the opportunities available for us it is paramount importance to give the priority to the people in these areas to get them selves employed in the vacancies existing in this field. Priority must be given to ex-LTTE combatants and IDPs. This will also gives the opportunity to re-integrate these people to the society in a fruitful manner. Will also help the reduction of poverty level and unemployment specially in the field of youth unemployment and this will directly facilitate to have sustainable peace in our country because unemployment will lead to many disputes and presently vacancies available in this tourism industry will greatly create the opportunity to address this issue. 32. With the development of tourism industry in both these two provinces will give the opportunity to the people in these areas to market their products. This will reduce the poverty level and in return their income will go up and financial status of the society will go up. This is also very much vital to retain sustaining peace because once you loose or decrease the financial status in the society there is a tendency of getting into a position to demand unnecessarily and to gain adverse advantages in return it will de-stabilize the society. 33. Development of tourism in these provinces will directly enhance the partnership and participation of the people in these areas towards nation development. In return, it will give a positive result of sustaining peace in this country because for the last three decades of time due to the war, participation towards achieving the goals of the nation was deprived from these people. They will also have the equal opportunity to contribute and as well as to get themselves benefited from the outcome. This will also negate the mentality that they were not treated accordingly as per their rights because most of them think being the minority Tamil community in our country they were deprived from their rights and discriminated as a whole by the Sinhalese majority. 34. Expansion of the industry will open up so many other avenues to develop these areas and people whom contained or restricted for a very small geographical area will have the opportunity to establish links between their counterparts in the south. This will also help to build the understanding between people and to win the hearts and minds of the people. People in the south will also get an opportunity to interact with this people and this will narrow down ideological differences they had. Exploiting the opportunity got from this industry will help to reach towards sustainable peace and to develop harmony among the communities. 35. As a whole development of tourism in these provinces will greatly help to develop the infrastructure facilities in these areas and this will help to uplift the social standards to reach for higher living conditions too. This will gives a positive feeling for the people whom have undergone lot of difficulties during the war period and who lived under the crutches of LTTE terrorism. This will also give a positive impact towards achieving of sustainable peace in our country. 36. People in these provinces will get the opportunity to explore the world and more over to establish or earn a reputation among the international community in return this will help to up lift the state of their minds because they will feel the importance of being recognized amongst the international community. This is because of the opportunity that we are getting from the development or expansion of tourism industry.

Adventure Tourism Consumer Motivation

Adventure Tourism Consumer Motivation In this second chapter of the literature review, the theoretical background of motivation is explained. This chapter will align major factors like the importance of motivation, what motivate individual to engage in adventure tourism, specially the baby boomers, and how motivation could help in the decision making process. 3.1. Motivation The theory of motivation was first developed during the Post-World War II, more precisely during the 50s and 60s (Zehrer and Siller, 2007). The term Motivation is originated from the Latin word Movere, and this means to move (Wing, 2011). Motivation can be defined as the process by which an individual will be determined to take action or behave in a certain manner (Decrop, 2006). Motivation is known to be one of the fundamental reasons to understand and explain why does behavior happened. (Snepenger, King, Marshall, and Uysal, 2006) in (Phan, 2010). Moreover, Solomon (2004) described motivation as a driving force that pushes individuals to action. Motivation is all about a state of need and desire to do and achieve something (Moutinho, 2000) in (Esichaikul, 2012). 3.2. Motivation in the tourism context Understanding the concept of motivation in tourism is to understand the basic motives and reasons for tourists to travel (Trang, 2011). Several studies have been undertaken on tourism motivations, it includes Plog (1974), Crompton (1979), Hudman (1980); Dann (1981); IsoAhola (1982); Beard and Ragheb (1983); Pearce and Caltabiano (1983); Mansfeld (1992); Uysal and Hagan (1993); Fodness (1994); Gibson and Yiannakis (2002); Kozak (2002); Horner andSwarbrooke (2004); Kurzman and Zauhar(2005); Decrop (2006); Zehrer and Siller (2007); Devonish and Jonsoon (2008); Romando (2008); Esichaikul (2012). Lots of research has been undertaken on tourist motivation to travel to a particular destination but little has been done on motivation of tourists to participate in leisure or adventure activities. Few have been analyzed as part of research and most commonly and recent ones well known are from Hudson (2003); Pomfret (2004); Phan (2010); Smerek (2010); Reynolds and Hritz (2012). Referring to Leipers philosophy, understanding tourists consumer behavior is an essential tool for successful tourism planning and marketing activity (Choibamrong, 2005). It is obvious that consumers behavior is by no means easy and is influenced by so many factors principally in globalization era 3.3. Adventure, baby boomers and Motivation Sung et al (1997) in Sung et al (2004) stated thatin adventure travel it is significant to understand the main motives of people to engage in specific activities, analyzing the travelers characteristics such as demographic information, psychographics like main needs and wants and their principle expectation (Weber, 2001). Studies have demonstrated that older tourists perceived adventure tourism more tempting and want to adventure themselves to gain a personal satisfaction (Gibson and Singleton, 2011). Some older people have the desire to get away from stress and boredom of daily routine. They want to enjoy their holidays with a range of exciting and new physically challenging activities and meet new people to build up relationships (Camden and Mccoll-Kennedy, 1990; Kludge, 2005).To understand motivation in leisure activities is to understand what encouraged tourists to choose a certain activity (PhanThi Kim Lien, 2010). Empirical studies have shown that the Travel Career Ladder (TCL) model was an adequate instrument in understanding travel motivation (Kim, 1997; Lee, 1998; Loker-Murphy, 1995; Mills, 1985; Pearce, 1988, 2005; Teichmann and Zins, 2009). The TCL model is the most probableapplication for the design of motivational research for special markets such as eco tourists for instance (Pearce, 2005). From this statement, we deduct that the model is thus observed to be a suitable tool for adventure tourism. The concept of the TCL model was initiated by Pearce (1988)and updated in his publication in 2005, The Tourist Behavior: Themes and Conceptual Schemes (McNeil and Williams, 2011). Adapted from Maslows (1970), Pearce adopt the five hierarchical categories of influencing the tourist motivation (Teichmann and Zins, 2009). This includes Biological needs (Relaxation needs), safety and security needs (or level of stimulation), Relationship development and extension needs, self-esteem and development needs and Self-actualization and fulfillment needs. The TCL presumed that tourists when gaining more travel experience will go up the ladder towards high-level needs. Figure 2 demonstrate the hierarchy of Pearce Travel career ladder:This includes Fulfillment level, Self-esteem and development, relationship, stimulation and relaxation. http://ars.els-cdn.com/content/image/1-s2.0-S0160738398000449-gr1.gif Figure 2: Hierarchy of Pearce Travel Career ladder Source: Ryan (1998) According to the TCL model and diverse tourist motivation and experience, people may start at different level of the ladder; this may varies with some up warding the ladder and some others down warding it (McNeil and Williams, 2011). For instance, a new tourist in adventure might wish to start with a soft activity like bird-watching or horse-riding, an activity that demand less physical efforts, low in risk and experience peace and harmony. Moreover considering the security and safety needs, one must wish an activity low from risk while the other one seeking for adrenaline might want an activity high in risk. As per Phan (2010), someone might have a greater need for achievement rather than a need foraffiliation, power, or uniqueness. This can involve participating in an activity or doing something all alone isolating themselves from others so as to satisfy main needs and desires. Additionally, such individuals like to set personal goals that are neither too low in a way for it to be achievable nor too high that would be impossible. It is significant to point out that similar to Maslows hierarchy of needs, the TCL coincide with the theoretical framework, because it clearly shows that as people acquire more experiences, their motivation tend to change (Ryan, 1998). Moreover, Ryan (1998) notes that those traveling for the first time might prefer to book a package tour for more security butin time and with more experience will opt for a more self-arranged travel itinerary (McNeil and Williams, 2011). Similarly, Crompton (1979) came out with seven dimensions of motivation as an influence to leisure this include escapism; relaxation; prestige; exploration and self-evaluation; regression; kinship relationships enhancement and facilitation of social interaction. It is further observed that motives for social interaction, enhancement of human relations and pleasure seeking has repetitively been observed and analyzed as major motivating factor in different studies (Beard and Ragheb, 1983; Kim and Chalip, 2004; Kozak, 200 2; Wann, Ensor and Bilyeu 2001; Zhang and Lam, 1999), cited in (Regan and Carlson, 2009). Another tool, well known in evaluating tourist motivation is the leisure motivation scale of Beard and Ragheb (1980; 1983). This is found to be a suitable tool in measuring leisure motivation factor since it encompassesintellectual, social, mastery/competence, and stimulus avoidance motives. The intellectual elements mean that people participating in leisure activities are in quest of discovery, increase their knowledge. The second factor is the social motive; this implies a personal motive that will satisfy human relationship with others, a sense of belonging, and respect from others (Maslows hierarchy, 1943). The third motivational factor is competence/mastery motive. This stimulates individuals engaging in leisure physical activities to achieve, master, challenge and compete. The last motive is the stimulus-avoidance motive, which is about escapism from the monotonous routine, stress and tension, or to refresh and have rest in a new environment (Phan, 2010; Niemela, 2010). 3.4. Segmentation based on motivation According to Schiffman and Kanuk (2004: 158), Market Segmentation can be defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct market mix.When talking about motivation, it is important to consider the aspect of segmentation. The baby boomers could be considered as one segment of new or future retirees but their motives are diverse (Phan, 2010). Categorizing the motives into different characteristics will help researchers and marketers to benefit from profound and useful information. It has been observed that the expansion of adventure tourism is principally due to a demographic, personal, socio-economic, political and technological change (Swarbrookeet al. 2003). It is true that changes are not constant and keep updating, but such trends are known to be basis of forecasts for several researchers. One of the most important influences of tourist motivation is the demographic characteristics (Rose and Kahle, 1998; Muso, Hall and Higham, 2004; Bonera, 2008). Demographics element consists of gender, age category, family patterns, nationality (Swarbrookeet al. 2003; Bonera, 2008; Devonish and Jonsson, 2008). Many women have few children or have already adult children living on their own and as part of family and household structure; there are more single-parent families and childless couples (Swarbrooke et al. 2003). Another aspect which is gaining more persuasion on the tourist motivation is age (Bonera, 2008). Gibson and Yiannakis (2002) have studied this theory, underlying the tourism reason through a life cycle. This explains that those baby boomers aged from 47 to 50 are more motivated to travel and engage in activities due to superior economic benefit. This additionally led to a desire to show off their status reached, in quest of challenge and adrenaline or simply a desire to experience something new completely different from their usual routine. While those aged between 50 and 55 years old, and those over 65 are more involved in soft activities that demand less effort and where security is mended. On the other hand other research has found that gender and age are factors affecting the perceived image and choice for particular leisure areas (Baloglu, 1997; Baloglu and McCleary, 1999; Chen and Kerstetter, 1999; Walmsley and Jenkins, 1993).In opposition, Andreu, Kozac, Avci and Cifter (2005) found that age of someone do not have any striking influence on the motivation. The authors assessed that females had stronger motivations to travel than males where male tourists had a preference for more demanding recreational activities, asking for actionswhile female tourists had a stronger need for relaxation and escape-based motives (Devonish and Jonsson, 2008). As mentioned earlier, nationality as well as culture can influence the tourist choice in engaging in adventure activities (Swarbrooke et al.2003). This includes tourists from cold areas traveling in warm areas or vice versa, choosing a destination where the climate might be more adequate and better to practice a particular activity than would have been in their country. This can include tourists from European market coming to exotic destination to do water sport activities like whitewater rafting, kite surfing, or wind surfing such activities being more suitable for exotic destination having the sea, good wind conditions and deep waves. These demographic trends are a result of a change in social advancement and more financial power; moreover there are socio-economic factors. Socio-economic trends include income and time disposable, changing attitudes to ageing, lifelong education, Health and fitness. In todays world, baby boomers have the time, tendency to travel and experience new activities but more importantly have the money to enjoy all the privilege of recreational activities (Patterson, 2006). It is observed that in nearly all developed countries, those people being 55 or above benefit from better discretionary income having all investments and debts cleared for the house, having adult children no longer dependent on them (Chon and Singh, 1995). As seen previously, baby boomers tend to be more educated than their predecessors (Patterson, 2006). Mintel (2000b) state leisure is perceived as a personal growth since individuals turn out to be more full-grown and more educated. As a result, these people are more interested to engage in adventure for self-development and to improve lifelong education (Swarbrookeet al .2003). Moreover, an increase in healthier way of life is an indication of more baby boomers participation in adventure activities. A modernization in technology has result in an impressive increase in adventure participation. This has improved the ease of access to many adventure recreation sites. Subsequently, technological improvements have brought some facilities to the skill of the participant primarily while engaging in dangerous proceedings or environments. There is also progression in clothing and equipment, for example climbing ropes (Ewert and Hollenhorst, 1997). Baby boomers are really concerned about safety and security aspects and such measures being taken by adventure operators has encourage further participation. In addition, due to the technological advancement, baby boomers are now arranging their own trip arrangement through direct reservation on the internet, looking on their own for discounted prices rather than going to tour operators. Parr (2012) identified this trend and argue that internet booking has known a rapid growth since 7years. In 2005, they used to book their holidays through dire ct travel agency but in 2012, this has dropped down and more baby boomers are now finding it easier and cheaper to book on the internet. 3.5. Push and Pull Factors The key to comprehend tourism motives in any tourism literature is often categorized into the terms push and pull forces (Crouch et al, 2004). Dann (1977) was the first researcher to propose these two dimensions, other researchers relied on the theory as well (Crompton, 1979; Mannel and Iso-Ahola, 1987; Bandura, 1987; Yuan and Donald, 1990; Andreu, Bigne and Cooper, 2000; Kozak, 2002; Swarbrooke et al, 2003; Woodside and Martin, 2008). 3.5.1. Push factors Push factors can be defined as intangible factors that push a tourist away from his home, while Pull factors are tangible factors pulling tourists towards a destination (Andreu, Bignr and Cooper, 2000) in (mo 44). Push factors are often related to inner motives such a desire for novelty and escapism (mo 29) and pull factors similar to outer motives like the attractiveness of a particular destination or activity (mo 29). Conventionally, push motives were considered as functional to elucidate the reasons for travelling, in this study engaging in the activities while pull motives is observed as practical to give explanation to the actual destination or activities choice (mo 27). Push factors are principally known to be socio-psychological motives that affect the tourist consumer decision, whilst pull factors are those stimuli that pulled someone to try the experience (Mo 37). Crompton (1979) in partial agreement with Dann (1977) considers seven push factors include escapism from the daily routine, examination and evaluation of self-development and progress, in quest of new friendship and social relationship. The pull motives involve novelty and education (mo 47), (mo 6). Baby boomers are mostly pushed in adventure tourism for fun (Hudson, 2003). Baby boomers are in quest of latest and exciting adventure experiences, test their physical abilities and continue to be more active. Swarbrooke et al (2003) (Mo 1). Patterson (2006) points out that some are really seeking bigger change, diversity, challenge to escape the monotony of everyday routine. On the other hand, Muller and OCass (2001) put forward the notion of subjective age as foremost motive for baby boomers to take on adventure travel. Older people have this desire and nostalgia to feel younger and their trip and choice preferences are frequently similar to younger people (Patterson, 2006). There is nowadays an increasing consideration and need for personal development, this was principally due to higher education, professional development and excellence and thanks to globalization that such demand and motives have been popularized (Swarbrooke et al.,2003). 3.5.2 Pull factors Pull factors are also known as outer motivations (Robinson et al, 2011), where individuals is pulled or enticed by other factors to engage in something while the decision has already been made (Lam and Hsu, 2006). On the other hand, Jang and Cai (2002, p.114) state that pull elements is what influence someone in its decision, this encompass the When, Where and How to do things. In the context of Adventure Tourism, destination is one element of pull factors that play a vital role in the motivation of individuals (Ewert, 1985; Millington et al., 2001, p.77). This could be choosing a destination because of the beauty that comprise its natural surrounding, for instance taking the decision to go for Safari in Kenya or going for mountaineering in the Himalayas. Moreover, the pull factor could be due to a favorable weather condition (Pomfret, 2004).For example, to enjoy from a good weather conditions for kite surfing in Mauritius, one should participate in it during the winter season, starting from June to November. These periods are suitable since the island is under the South East Trade winds influence. In addition, the natural environment in which the activity is occurred can be studied all the way through the Recreation Opportunity Spectrum (Pomfret, 2004). The Recreation Opportunity Spectrum can be defined as the availability of the choice to participate in a preferred recreation activity within a preferred setting and to enjoy the desired experience (The British Columbia Resources Inventory Committee, 1998, p. Iv). This encompasses a range of setting prior to the physical environment including majorly access, remoteness, naturalness as well as the countryside and topography (Clarke and Stankey, 1979). This natural setting in adventure tourism could be seen as an influential factor. For instance, a baby boomer might prefer a natural landscape where access is not so easy, requiring a minimum level of risk, being totally primitive and one with nature. On the contrary, another can be looking for a site where access is easy, easy-doing activities and where they could benefit from som e facilities on-site. Therefore, it is to be noted that the decision to participate in the activity was already made; nevertheless the characteristics of the location could act as a dominant feature in the individuals choice. Finally, there are the marketing elements acting as basic stimuli as part of pull factor. This include the marketing mix which is product, place, price, promotion (Kotleret al., 2008), followed by promotional and advertising aspects (Goosens, 2000). Though through brochures, travel books and internet, individuals are persuaded or stimulated to engage in a particular activity.

Mediatek India Technology Private Limited Essay -- manufacturing compan

Mediatek is a leading manufacturing company in India and also has a major share outside the country. Here, I have tried to analyse the strengths and weaknesses present in the company. What are the different opportunities and threats present in the external environment for the company? Strengths: Mediatek makes the technology that’s at the heart of the things that we use every day. Its strength lies in optimising system design, perfectly integrating software and hardware design to offer users an uninterrupted and always connected technology by providing smartphones, tablets and dual SIM experience. It’s riding high on amking cheap, user friendly smartphones across Asia. Global presence, technology, innovation and taking care of customer’s taste and preference are some its strength over its competitors. Weakness: The weakness for the company is that being a manufacturing company it belongs to a mature industry which means that it faces tough competition and there is small room for growth. Opportunities: It is a knowledge dependent company with highly specialised workers which makes it difficult for the low wage countries to compete in this market segment. The shipments of Mediatek jumped 80% in volume terms to more than 200 million in 2013. It held 47% share in the Chinese market year, up 14% points from 2012 and outstripping its rival Qualcomm of the U.S, the world’s largest market of chips for mobile devices that pushed Mediatek’s sales 37% higher on the year to a record 136 billion New Taiwan dollars( $ 4.52 billion) ( source: The Nikkie) Threats: Rising price of manufacturing in the global economy poses a threat to the company. Intense competition from Broadcom, Spreadtrum and Qualcomm is also a major concern for the... ...ce has a great impact on the achievement of the organisational performance as a whole. Works Cited Flippo, E.B (1984), Personnel Management (sixth edition) .( K.A Meyer), Mc Graw: Hill Book Company Beach D.S. (1975), Personnel: the management of people at work, New York: Macmillan Thompson, K.R. & Luthans, F. (1990), â€Å"Oragnisational Culture: A behavioural Perspective,† In Schneider, B. (ed), Organisational climate and Culture, Oxford: Jessey-Bass, Chapter 9 Kumari, Neeraj (2012), â€Å"a study of the recruitment and selection process: SMC Global†, volume 2, No.1, 2012 Ishrat, Ghazala (2013), â€Å"Comparative study of recruitment and selection, training and development policies in Indian MNCs and foreign MNCs†, Journal of business and management, volume 7, issue 5 Dessler, Garry(2005), Human Resource Management, Tenth edition www.ibef.org www.mediatek.com

Huckleberry Finn :: Mark Twain

Journey Adventure or Other In the novel Huckleberry Finn by Mark Twain two unlikely people end up sharing fond memories. A runaway juvenile named Huckleberry Finn and a runaway slave named Jim go on an adventure that will give them everlasting memories. Traveling down the river was more than an exciting and amusing adventure for both Huck and Jim. A perfect example of Huck and Jim’s relationship is. â€Å"When we was ten foot off Tom whispered to me, and wanted to tie Jim to the tree for fun. But I said no. (Chap2 twain)† Early in the book you can see the respect Huck gives Jim though he is a runaway slave. This sign of respect no matter how minor builds for their relationship in the book. â€Å"†¦ Why ain’t this nigger put up at auction and sold?†(Chap6 twain) From early on Huck heard his father curse about and denounce slaves and surprisingly Huck did not take on the same attitude. â€Å"Jim wont ever forgit you, Huck, you’s de bes’ fren’ Jim’s ever had, en you’s de only fren’ ole Jims got now.†(Chap16 twain) At this point Jim has put his guard down and allowed him self to trust a white man and actually call him a friend. This is dramatic because Huck is plotting to turn Jim in to â€Å"bounty hunters†. â€Å"†¦ I’m a-trying to steal out of slavery†¦ Jim†¦Ã¢â‚¬  (Chap33 twain) At this point in the story Jim and Huck have developed a deep friendship and have proven how much both didn’t and how much they thought they knew about each other. Huck and Jim both have a lot to lose. Jim has his and his family’s future on the line while Huck will lose a great friend and have to go back to his abusive father. â€Å"Before night they judged it was done by a runaway nigger named Jim.†(Chap11 twain) Jim has been accused of murder and the fact that he is a runaway slave will make his punishment worst if it is not death. If Jim is caught he will lose his chance to be free and see his family. â€Å"So he said courts mustn’t interfere and separate families if they couldn’t help it, said he’d druther not take a child away from its father.

Thoreau’s Belief in Government

Thoreau's â€Å"Resistance to Civil Government is the conformation of his desire for a free thinking nation that knows right from wrong and is willing to fight for what they believe in. But while these ideals are true and good in moderation, they can be made wrong if followed to the extreme. I believe that while Thoreau was a great writer with great ideas, a lot of what he believed was a little too over the top. Americans, by inalienable right, have the freedom to speak their opinions without fear of persecution. It is this amendment that has led the country through some of its greatest movements and has supported its best causes.Henry Thoreau was very fond of the freedom of speech, and made this quite clear by his many essays regarding the government. However, as he says in â€Å"Resistance†, the power of speech is not enough. One must â€Å"do† something in order to get what they want. In Thoreau's case, this consisted of living alone in the woods, not paying taxes a nd rotting in jail for a night. While it is often said that actions speak louder than words, I believe that a well written speech can do a lot more good than a halfcocked action.For, Thoreau's achievement did not come from spending a night in jail, but from using the experience symbolically in a published work. Had he not written about it, no one would have known, and the statement would not have been made. Thoreau seems to have thought himself above his fellow Americans in intelligence, despite his claims to the contrary. His seclusion from his neighbors so that he could meditate on his own, his constant use of words like â€Å"ignorant† to describe his countrymen, and his refusal to pay his taxes for â€Å"a society that he has not joined† all show of his arrogant nature.Thoreau tried to save face by visiting his neighbors once in a while in order to appear sociable, and he claimed that he was okay with paying taxes for the institutions that he took part in. But if I had been Thoreau's neighbor, I would have been offended by his visits, knowing that he comes only to patronize and bombard me with his superior knowledge. I also feel that such a man of the people, as Thoreau claimed to be, should be more than willing to support a tax for an institution he freely chose not to be a part of if only to support his fellow man who does not feel the same way.Resistance† is full of Thoreau's ideals and beliefs, and while they may seem solid on the surface, they are backed by the arrogant views of a man that believes his opinion is best. Just because Thoreau's ideas work for him, do not mean that they would work for all of America. And even though he spins his words in such a pretty and convincing way, I personally can find better ways to make a difference than sitting, uselessly, behind bars.

Interracial Sexuality

The film The Birth of A Nation, produced in 1915, is well known for both its new and inventive ways of filming and its extremely racist views. One of the many topics covered by the movie was the idea of interracial sexuality. Interracial sexuality was not spoken of much in the time period of the movie, so it was considered to be particularly risque. The movie itself portrayed the subject as the cause of downfall for many a white man, and also the result of overly sexual black men attempting to rape â€Å"innocent† white women (Griffith 1915).The movie portrayed a fantasy about interracial sexuality in the scenes involving Flora, a young white woman, and Gus, a black Captain in the US Army (Griffith 1915). Gus is looking for a wife, and he assumes that Flora will want to marry him despite their different races (Griffith 1915). It turns into only a fantasy for him, because she will not think of marrying him. She runs up a steep cliff to get away from him, only to fall to her dea th (Griffith 1915).One may presume that she thought he would rape her, and so she fell, or perhaps jumped, to avoid the shame of an interracial sexual encounter. Anxiety over interracial sexuality appears when another young white woman, Elsie, is almost forced into an interracial marriage by Silas Lynch, a mulatto man (Griffith 1915). He is determined to marry a white woman, and Elsie is the one that he wants (Griffith 1915). His kidnapping and near marriage to her demonstrates the fears that white people had about sexual black men coming to take their women away.In general, The Birth of A Nation fed off of the feelings of the United States at the time of its release. It was released only fifty years after the Civil War, and tensions were extraordinarily high between white people and the freed black people. Interracial sexuality was a great fear for those who wanted the races to stay separate and unequal, and that is why the topic played a large part in The Birth of A Nation. Works Cited Griffith, D. W. The Birth of A Nation. 1915.